Free inspection template
Retail Visual Merchandising & Branding Audit — Free Template
Run this Retail Visual Merchandising & Branding Audit from your phone — online or offline — and get a finished PDF report when you're done.
Overview
What is A Retail Visual Merchandising & Branding Audit?
A Retail Visual Merchandising & Branding Audit is a structured checklist that helps inspectors systematically verify compliance with the relevant standards or operational requirements. Completing the inspection on mobile produces a timestamped PDF that can be shared immediately with clients or management.
The checklist
Every checkpoint, in full
A read-only preview of the live template. Clone it to run the inspection on mobile, where each item records Pass, Fail or N·A with optional photos and notes.
Audit Details
4 checksStore / location name
Auditor
Audit date
Region / district
Exterior & Curb Appeal
4 checksSignage clean, lit, and shows the current, correct logoCritical
No burned-out lighting, dated logos, or unauthorized signage. A wrong or outdated logo is off-brand regardless of the rest of the store.
Window displays current and on-theme
Entrance, walkway, and parking area clean and unobstructed
Photo — storefront
Entry & First Impression
4 checksLighting, music, and temperature on standard
Seasonal / promotional displays current and correct
Store clean and clutter-free on entry
Photo — entry zone
Sales Floor & Merchandising
6 checksFloor layout follows the planogramCritical
Planogram = the brand's prescribed layout for fixtures, sections, and product placement. The core of visual merchandising.
Products fully stocked and faced
Pricing and shelf signage accurate and current
Featured / promotional product displayed per the plan
Fitting rooms / demo areas clean and stocked
Mark N/A if the store has no fitting rooms or demo areas.
Photo — key fixtures / feature displays
Point of Sale
4 checksCheckout / POS area clean and uncluttered
Current promotions displayed at the register
Queue / impulse merchandising set per the plan
Photo — point of sale
Staff & Brand Presentation
3 checksStaff in uniform / dress code
Name badges worn per standard
Brand greeting / service standard observed
Summary & Sign-off
5 checksTop action items / follow-ups
The 1–3 things this store should fix first.
Overall notes
Auditor signature
Reviewed with the store manager?
Store manager acknowledgment
Yours to edit
Not quite how your site runs?
Clone it and the checklist becomes yours in seconds. Reword a checkpoint, drop in a whole new section, flag what's critical, and add photo or signature fields wherever proof matters. No code, no form-building.
Field procedure
How to run this inspection
Walk the site area by area. Mark each checkpoint Pass, Fail or N·A as you go, and add a photo on any Fail to document it for the report.
STEP 01
Audit Details
Check all items in the Audit Details area and record Pass, Fail or N·A for each.
STEP 02
Exterior & Curb Appeal
Check all items in the Exterior & Curb Appeal area and record Pass, Fail or N·A for each.
STEP 03
Entry & First Impression
Check all items in the Entry & First Impression area and record Pass, Fail or N·A for each.
STEP 04
Sales Floor & Merchandising
Check all items in the Sales Floor & Merchandising area and record Pass, Fail or N·A for each.
STEP 05
Point of Sale
Check all items in the Point of Sale area and record Pass, Fail or N·A for each.
STEP 06
Staff & Brand Presentation
Check all items in the Staff & Brand Presentation area and record Pass, Fail or N·A for each.
Run your first Retail Visual Merchandising & Branding Audit today
Clone the template, inspect from your phone, and hand over a finished PDF report before you leave the floor.